Most businesses find themselves at an important paradigm shift between the next wave of technology and a new era of customer engagement. Now is the time to redefine the way your business interacts with customers through digital engagement. Customer loyalty programs such as travel miles and cash back are not created by chance. The programs are fueled by an increased understanding of what motivates customers and what can maintain loyalty.
If your company has not taken a long look at its customer engagement strategy in recent months, it does not realize the race has started, and it is still at the starting line. Technology is upending preconceived notions about customer loyalty every day. The winners in this race will be the ones that unbundle their services to create a unique experience for every single customer who clicks on their website or walks through their doors.