Brand awareness is one of the most important pillars of corporate communication strategy. Developing brand awareness means improving business visibility and increasing sales. But this is not enough, brand awareness has to be positive in order to turn it into an advantage for the business.
Here are some practical ways to improve brand awareness:
Improve your website
Your website is basically your business card in the online environment and nowadays is an essential tool for business owners. Even if you don’t own an online store, a website is a space where you can display your activity, your services or your products. Your website must have a graphic identity to attract your visitors and eventually to turn them into clients. In order to do this, you can encourage them to share your website with their friends (by means of social media, email, etc.), to create refer-a-friend campaigns or even to leave some comments on the website. Engagement marketing through your website may improve brand awareness by establishing a relationship with your customers.
Take care of your social media accounts
Social media is a must for promoting your business and a great way to make your company visible to the public. You can use social media to create a community that will share your posts or leave comments and thus, they will contribute to your brand awareness. It’s important to take care of your community by replying to their comments, even to those that give negative feedback. You will show your (prospective) clients that you care for them and that their opinion matters to you.
Create high-quality content
Creating quality content is a nonintrusive way of drawing attention. You can propose content that is not directed towards commercial advantage by creating informative blog posts that would be interesting for your readers, but also related to your business. Through your blog you can present to your prospective clients the latest news from your field of activity, pieces of advice or other information you may find appropriate. The main objective is to establish a close relationship with your public and to build customer loyalty. In order to reach this goal, it’s important to customize the way you communicate with your clients and to try to understand what their expectations are with regards to your business. A brand who pays attention to its customers’ needs will improve its awareness.
Work with influencers
Brand awareness can be boosted with the help of influencer marketing. This strategy may work even better than brand-created content as influencers can deliver great results by using the power of recommendation. If your online presence is not a great one or if you simply found an influencer that promotes the same values as your business does, then influencer marketing is a great solution to raise awareness of your brand. They will use their followers and make them engage with your brand and you can also use referral programs with the influencers to maximize the outcome.
Start and affiliate program
Affiliate marketing is a great strategy to get your business recognized by as many prospective clients as possible. Starting working with an affiliate network will bring you a lot more traffic to your website and also, will increase your brand awareness. The exposure you get by runing an affiliate program will allow you to reach new audiences and boost brand visibility.