All articles by paulmbeardsley

 

Chipotle Wraps Up a Catastrophic Rewards Program, and Dishes Out a Lesson in What NOT to Do…

Chipotle Wraps Up a Catastrophic Rewards Program, and Dishes Out a Lesson in What NOT to Do… For the most part, globally recognised brands serve as inspiration for small businesses. But sometimes, instead of learning positive lessons from observing the big guns at work, small fries can clue themselves up on what NOT to do…...
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How rewardStyle Turned Instagram into an Affiliate Marketing Wonderland

How rewardStyle Turned Instagram into an Affiliate Marketing Wonderland From the vision of a 23-year-old fashion blogger to a critically acclaimed content monetisation platform, rewardStyle has completely revolutionised the way top tier style influencers and brands connect with consumers. Today, the platform is used by more than 9000 global style setters, who leverage rewardStyle’s turnkey...
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The Times They Are a Changin’: How to Earn Loyalty in a Millennial Dominated Market

The Times They Are a Changin’: How to Earn Loyalty in a Millennial Dominated Market Bob Dylan’s poetic lyrics may be timeless, but when it comes to earning customer loyalty, the times are consistently changing. While in the past baby boomers may have been thrilled to collect stamps on a paper business card, millennials demand...
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