All articles by Matilda Bouchet

 

Changes to our SOAP API

In line with our name change you as a customer will be asked to make some changes in your connection with our API. We will continue to support the old APIurls until May 30th. In fact, we have applied a redirect from the old domain to the new one so for most of the application...
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Cashback-what next?

In the fight for the online shopping pie merchants are willing to pay commissions that range from 1% to 50% to attract shoppers.  What does this mean for your own company when noticing that this can be a profit for you and a added benefit to your members. According to comScore, consumers spent more than...
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Consumers continue to use digital coupons to stretch their budget

eMarketer forecasts that digital coupon users, which include internet users ages 18 and older who redeem a digital coupon or code via any device for online or offline shopping at least once per year, will account for 55.0% all US internet users in 2014. The digital coupon audience is a relatively mature group, but there’s...
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Next wave technology is changing the playing field for customer loyalty

Most businesses find themselves at an important paradigm shift between the next wave of technology and a new era of customer engagement.  Now is the time to redefine the way your business interacts with customers through digital engagement. Customer loyalty programs such as travel miles and cash back are not created by chance. The programs...
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